Archives October 2023

Project Overview

Ralph Lauren, a global leader in fashion, sought to upgrade their conference room technology to enhance communication and collaboration. The project involved repurposing existing displays, integrating new display technology, and implementing advanced audio-visual solutions to create state-of-the-art conferencing spaces.

Objectives

1. Upgrade Display Systems:
   • Repurpose existing Sharp PNLE901 90” displays.
   • Introduce new Newline NT86 86” displays.
2. Improve Audio-Visual Integration:
   • Incorporate Zoom video conferencing capabilities.
   • Install high-quality PTZ cameras for optimal video capture.
   • Implement advanced microphone and speaker systems to ensure clear audio.
3. Simplify Control Systems:
   • Utilize DTEN MATE for system control.
   • Ensure seamless user experience with easy power on/off functionality and system control.

Solutions Implemented

1. Display Upgrades:
   • Room A: Repurposed two existing Sharp PNLE901 90” displays, mounted using Chief PNRUB articulating swing arm mounts for flexibility and optimal viewing angles.
   • Room D: Added a third Sharp 90” display from Room A, alongside the existing 90” display, mounted with Chief PNRUB articulating mounts.
   • Room 66 Purple: Installed two Newline NT86 86” displays with Chief PNRUB mounts, removing an existing whiteboard and ensuring wall finishing as needed.
2. Zoom Video Conferencing Integration:
   • ZOOM Computer: Ralph Lauren provided a small form factor PC equipped with the required Zoom software, mounted behind one of the displays or in a small rack.
   • ZOOM Controller: Implemented a DTEN MATE with DOCK for system control, ensuring it can power the displays on/off or using remotes if necessary.
   • Camera: Chose the AVER TR333V2 30X 4K PTZ camera for its reliability and auto-tracking features, wall-mounted between displays to output USB directly to the Zoom PC.
3. Audio Solutions:
   • Microphone System: Installed Biamp TesiraForte DSP combined with Biamp Parle low profile “beam tracking” ceiling microphones. Three microphones were placed in Rooms A and D, and four in Room 66 to accommodate its extra depth.
   • Speaker System: For Rooms A and D, existing ceiling-based speakers and amplifiers were retained. In Room 66, new point source speakers and a separate amplifier were added to enhance audio clarity during video calls.
4. Rack System:
   • Recommended a small 12RU rack (Exact Furniture RE112) for Rooms A, D, and 66 to house the audio DSP system, Zoom PC, and amplifier. This setup simplified USB-based cabling requirements and provided an aesthetically pleasing solution.

Results

The upgraded AV systems provided Ralph Lauren with enhanced video conferencing capabilities, ensuring clear audio and video for all participants. The use of advanced technologies like the DTEN MATE controller and AVER PTZ cameras facilitated a seamless and professional conferencing experience. The project successfully met Ralph Lauren’s objectives, transforming their conference rooms into modern, efficient communication hubs.

For more information on how CIAv can upgrade your AV systems, please get in touch.

Digital signage is a powerful tool for businesses to communicate with their customers and employees. With its eye-catching displays and dynamic content, digital signage can be used to promote products and services, provide important information, and engage audiences in new and innovative ways. In this article, we’ll explore the benefits of digital signage for businesses and how it can help improve customer engagement, promote products and services, and increase sales.

Improved Customer Engagement

Digital signage is a great way to capture the attention of customers and engage them in new and innovative ways. With its vibrant displays and dynamic content, digital signage can be used to showcase products, provide helpful information, and create an interactive experience for customers. This can lead to increased customer engagement and a more memorable shopping experience.

Increased Sales

One of the main benefits of digital signage for businesses is its ability to increase sales. By promoting products and services with eye-catching displays and dynamic content, businesses can attract customers and encourage them to make purchases. Digital signage can also be used to showcase special offers and promotions, creating a sense of urgency and encouraging customers to act quickly.

Cost-Effective Advertising

Digital signage is a cost-effective way to advertise products and services. Unlike traditional advertising methods like print and TV, digital signage allows businesses to easily update and change their messaging without incurring additional costs. This can be especially beneficial for businesses that operate in fast-paced industries or have products and services that change frequently.

Flexibility and Customization

Another benefit of digital signage is its flexibility and customization. With digital signage, businesses can easily update and change their messaging to reflect new products, promotions, or events. Digital signage also allows businesses to customize their messaging based on the time of day, day of the week, or season, creating a more targeted and effective advertising strategy.

Better Communication with Employees

Digital signage isn’t just useful for communicating with customers – it can also be a valuable tool for communicating with employees. With digital signage, businesses can display important information like company news, safety reminders, and training materials in a dynamic and engaging way. This can help improve employee engagement and ensure that important information is communicated effectively.

Conclusion

Digital signage is a powerful tool for businesses to communicate with their customers and employees. With its eye-catching displays and dynamic content, digital signage can be used to promote products and services, provide important information, and engage audiences in new and innovative ways. By using digital signage effectively, businesses can improve customer engagement, increase sales, and create a more memorable shopping experience.