Case Study: Enhancing Conference Rooms with Advanced AV Technology for Ralph Lauren

Case Study: Enhancing Conference Rooms with Advanced AV Technology for Ralph Lauren

Project Overview

Ralph Lauren, a global leader in fashion, sought to upgrade their conference room technology to enhance communication and collaboration. The project involved repurposing existing displays, integrating new display technology, and implementing advanced audio-visual solutions to create state-of-the-art conferencing spaces.

Objectives

  1. Upgrade Display Systems:
    • Repurpose existing Sharp PNLE901 90” displays.
    • Introduce new Newline NT86 86” displays.
  2. Improve Audio-Visual Integration:
    • Incorporate Zoom video conferencing capabilities.
    • Install high-quality PTZ cameras for optimal video capture.
    • Implement advanced microphone and speaker systems to ensure clear audio.
  3. Simplify Control Systems:
    • Utilize DTEN MATE for system control.
    • Ensure seamless user experience with easy power on/off functionality and system control.

Solutions Implemented

  1. Display Upgrades:
    • Room A: Repurposed two existing Sharp PNLE901 90” displays, mounted using Chief PNRUB articulating swing arm mounts for flexibility and optimal viewing angles.
    • Room D: Added a third Sharp 90” display from Room A, alongside the existing 90” display, mounted with Chief PNRUB articulating mounts.
    • Room 66 Purple: Installed two Newline NT86 86” displays with Chief PNRUB mounts, removing an existing whiteboard and ensuring wall finishing as needed.
  2. Zoom Video Conferencing Integration:
    • ZOOM Computer: Ralph Lauren provided a small form factor PC equipped with the required Zoom software, mounted behind one of the displays or in a small rack.
    • ZOOM Controller: Implemented a DTEN MATE with DOCK for system control, ensuring it can power the displays on/off or using remotes if necessary.
    • Camera: Chose the AVER TR333V2 30X 4K PTZ camera for its reliability and auto-tracking features, wall-mounted between displays to output USB directly to the Zoom PC.
  3. Audio Solutions:
    • Microphone System: Installed Biamp TesiraForte DSP combined with Biamp Parle low profile “beam tracking” ceiling microphones. Three microphones were placed in Rooms A and D, and four in Room 66 to accommodate its extra depth.
    • Speaker System: For Rooms A and D, existing ceiling-based speakers and amplifiers were retained. In Room 66, new point source speakers and a separate amplifier were added to enhance audio clarity during video calls.
  4. Rack System:
    • Recommended a small 12RU rack (Exact Furniture RE112) for Rooms A, D, and 66 to house the audio DSP system, Zoom PC, and amplifier. This setup simplified USB-based cabling requirements and provided an aesthetically pleasing solution.

Results

The upgraded AV systems provided Ralph Lauren with enhanced video conferencing capabilities, ensuring clear audio and video for all participants. The use of advanced technologies like the DTEN MATE controller and AVER PTZ cameras facilitated a seamless and professional conferencing experience. The project successfully met Ralph Lauren’s objectives, transforming their conference rooms into modern, efficient communication hubs.


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